Title: Detailed Review on Example2

Review 1

First sentence: it doesn’t attract the reader, although it points out the topic

Second sentence: Bad situation is too vague. Is it a financial problem, or is it related to the damage of the image of the company? Furthermore, what is the position of Unilever?

Third sentence: This sentence should be a supportive position, but it only expands the second sentence. What is the position of Unilever?? Does it agree with NGOs or does it defend the business of Wilmar?

Fourth sentence: It is a weak challenge in fact it doesn’t matter which is the exact source of oil. If Unilever does business with a not-sustainable supplier (even if only a part of is production is not sustainable), there is the risk of an exposure to NGOs

Fifth sentence: I agree. Unilever, as biggest customer, can influence the decisions of Wilmar

Sixth sentence: It sums up the topic, but it doesn’t underline which is the position of Unilver.

General comment: It is not clear which is the position of Unilever (support NGOs or Wilmar) and why Unilever keeps this position (economical advantages, risk of loosing competitive advantage if you move to other suppliers, etc)