Cultural Values: standards of competence and of morality, guiding or determining attitudes, behaviour, judgements, and comparisons of self and others. Cultural ‘priorities’.
Cultural Conditioning: the norms and values we learn, the way we see the world and the way we interact
Cultural Diversity: refers to multicultural background, experience, perception
Cultural Generalisation: tendency with the majority of a group to hold certain values and beliefs, to share patterns of behaviour
Stereotyping: generalisation of every person in the group, or: generalising from only a few people in the group (prejudice!)
Ethnocentrism: one‘s own culture at the centre of everything, and other cultures rated with reference to it (universal human feature!)
Cultural Intelligence (CQ): a person’s capability for successful adaption to new cultural settings. 3 components: cognition, motivation, and application.
In-group vs Out-group: who belongs to a group and who doesn’t. From whose perspective?
Acculturation / Culture Shock: processes involved in “meeting the other’ culture
‘Ethnocentrism
The people of the world are bigoted and unenlightened: invariably they regard what is like them as right, and what is different from them as wrong.
They do not realise that the types of humanity are not uniform, that it is not only impossible to force people to become different but also impossible to force them to become alike.
Yung Cheng, 1727 (Emperor of China)