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14 Culture in a business context: Barry Tomalin’s ECOLE Model

Barry Tomalin uses the ECOLE principle to help prepare for doing business in other countries. These five topics  can be used to build profiles of your business  partner and help identify areas where there are the most differences that could lead to misunderstandings

E Expectations

C Communication patterns

O Organisation

L Leadership and decision making

E Etiquette

14..1 – Expectations

 

Relationship/tasks

Equality/hierarchy

Risk-embracing/risk-averse

14..2 – Communication patterns

Direct/indirect

Formal/informal

Emotional/neutral

 

14..3 – Organisation

Teams/ individuals

Time tight/time loose

Holidays/daily organisation

Stay late/leave on time

14..4 – Leadership

Top-down/delegation

Implementation/delegation

Gender and ethnicity in management

14..5 – Etiquette

Greeting and leave-taking

Dress code

Gift-giving

Hospitality

 

Tomalin B . and Nicks M  2014  World Business Cultures -A Handbook  Thorogood Publishing Ltd. London

 

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Polybooks Mary Jo Kluser: Intercultural communication Skills Copyright © by Mary Jo Kluser. All Rights Reserved.

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