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16 Building trust

The Air France-KLM culture clash:
How history repeats itself

A recent internal report from the Air France-KLM group comes to a pessimistic conclusion: The clash of national cultures and an inability to understand each other’s languages threatens to make the French-Dutch merger of airlines unmanageable.  Quoted by British, French and Dutch newspapers, the leaked report lists grievances like the following

One questions whether the alliance can survive, given the long-standing mutual incomprehension between the Dutch and French camps within the group,” one researcher was quoted as writing. French staff in the Franco-Dutch company complain their colleagues from the Netherlands are money-grabbing, while the Dutch regard the Air France staff as aloof, according to the report. Among the petty grievances, there is irritation that a KLM employee working in Paris is charged €10 for lunch in the canteen, while an Air France colleague pays only €4.”
www.theguardian.com/business/2017/jul/20/french-dutch-culture-clash-revealed-leaked-air-france-klm-report

Symptom Number One of Intercultural Failure: Seeing and describing partners, colleagues, superiors or subordinates as representing a (national) group and its presumed characteristics – rather than acknowledging their distinct individualities

 

BMW and Rover

The situation at Air France-KLM brings to mind a BMW-internal report addressing communication problems in the context of BMW’s merger with the British Rover Group (1994-2000). One year before the merger failed disastrously, British and German managers were quoted as characterising their cooperation as follows:

–  “The Germans come straight up to you, fix you in the eye and give you the information. I find it a bit frightening.”
–  “I thought the English were like us. But the differences were greater than we had expected.“
–  “You having it on your system at BMW doesn’t mean we have it on ours!”
–  “They don’t give very much away, the Germans play their cards close to their chests.”

Watch a 5-minute video commenting on the BMW-Rover merger and why it failed

License

Polybooks Mary Jo Kluser: Intercultural communication Skills Copyright © by Mary Jo Kluser. All Rights Reserved.

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