Professionals understand that successful businesses rely on persuasive messages for both internal and external communications.

To write successful messages, call on your abilities of persuasion, the attempt to change an audience’s attitudes, beliefs, or actions.

As with every other type of business message, the three-step writing process improves persuasive messages

Untold numbers of good ideas go unnoticed and good products go unsold simply because the messages meant to promote them aren’t compelling enough to be heard above the competitive noise.

Creating successful persuasive messages in these challenging situations demands careful attention to all four tasks in the planning step, starting with an insightful analysis of your purpose and your audience.