40.1 – Writing task 1

You work for High Street Solutions. Read the information about both companies then write a business proposal for your client, Lemon Bookshops.

40.1.0.1 – High Street Solutions

¨  Twenty years’ experience in helping re-invent local shops

¨  Experts with local knowledge

¨ Proven track record in promoting local businesses

40.1.0.2 – Lemon bookshops

¨  Traditional family-run shop selling fiction and non-fiction books

¨  Need to diversify to reflect changing trends in the book-buying industry

¨  Need to add coffee shop and comfortable seating area

¨  Need to have website where customers can browse and order books

¨  Need to organise local events (book clubs; book signings by local authors; book readings for children) to entice customers

¨  Need to redecorate shop – use clean, bright colours

Writing  task  2 Exam practice

You represent a firm of market research consultants which is proposing to carry out research into mobile phone use in Africa for a mobile phone producer (the client company). Look at the informal notes below and draw up the first part of a proposal in three paragraphs, with subheadings as shown. You do not need to specify details such as costs and deadlines for the work. You should write

250–300 words.

Writing

Background

Growing mobile use in Africa.

Reasons:

1) limited phone networks  (many have no access to  landlines);

2) more local businesses in some areas;

3) more people with income to buy phones.

Client requests analysis of each country develop strategic marketing plan

Aims

Client needs • clear understanding of African market + factors influencing demand;

• forecast for next 5 years;
• which countries most important? –

compile database for each.

Methods

Collect quantitative + qualitative data – establish current patterns, future trends.

Use several different analysis techniques, draw up profile of existing users, how they use phones. Provide  basis for strategic model – help client develop marketing plans, target potential users.