37.1 – Key language
Introduction
ABC is looking for assistance in choosing and implementing
Upgrading to a new system will allow ABC to … and will cut inventory costs and shorten production run times.
An upgraded, state-of-the-art system will position ABCas a leading player in the field of … with the ability to support the largest-sized customers
Goals
JKL’s main goal is to outsource … in order to reduce the number of in-house employees. These employees are fully occupied for only about 60% of the year. [. . .]
A secondary goal is to minimize the time that JKL managers spend on problems associated with …
These goals are achievable, and our proposal offers an ideal solution. We are able to deal with … and our customer service team can handle any problems that might occur.
Implementation
We will deliver to MNO immediate stock of… and make a commitment to supply an additional …. }In addition, we will provide MNO with sales flyers end store displays for …r ..} We will also conduct a marketing survey of 250 end users, which can be used by MNO to
Areas of special expertise
STU needs a company with an in-depth understanding of …, and we have extensive knowledge of this field.
Our personnel include a former. …manager and two .. engineers. The engineers have considerable experience of ……. We’ve worked on similar systems in 28 locations in …
Included in the Appendix is a list: of projects we’ve done … and testimonials.
Pricing
The total cost of the joint project with QPR will be £40,000 Of this total, our fee will be £10,000. The remaining £7 0, 000 of expenses will be absorbed by QPR.
QPR’s goal is to convert one-time customers into regular customers by demonstrating the long-lasting benefits of …….
Our proposal shows how that can be achieved in a cost-effective manner
The resources that POR commits to the project will also allow it to take advantage of opportunities in… markets
Conclusion
We recommend our solution as being the best option available to reduce costs over the medium to long term and reinforce XYZ’s brand image.
The market is relatively new and to date, no significant competitors to XYZ have emerged An improved image should help delay competition
When competition does emerge, XYZ will be seen as the established market leader and should be able to hold at least a 40% market share.