Writing task 1:

Situation

You work for the Senior Manager in the Communications Department of the company (Kings Drinks Ltd)

As a result of the 2-day workshop, it was decided to restructure the marketing activities of the company and to appoint a woman, Annie Price, as joint Head of Marketing in the Marketing Department of the company. Her brief is to market the company’s products effectively to women, by fundamentally changing the company’s advertising approach to women as a target group.

Task

Write a press release for immediate distribution to magazines and journals in the marketing and drinks industries, giving news of the appointment.

[Headings etc.]

Kings Drinks Ltd has appointed Annie Price to the newly created post of joint Head of Marketing in a radical restructuring of the company’s marketing team.

Keywords and phrases:

Former position / Kings now targeting women / Managing Director, Derek King says, ‘For too long ….miss out on women’ / language/images of women / major growth/frontline of this trend.

Writing task 2:

Situation

You work in the public relations department of Symac plc, a large multinational company. It has been discovered that a member of the senior management, Donald Carter, has been using the company credit card for unauthorized payments of large sums of money. Carter is willing to resign without any problems if the issue is kept out of the press. The company would also prefer this solution.

Task

Write press release announcing the departure of Donald Carter. Try to suggest  there is nothing suspicious about his leaving: emphasise the positive aspects of his work and give details of  his replacement

Keywords

Without notice/family circumstances / firm hand/deputy/boardroom crisis   / financial administration  / current shake-up