Press releases are documents that are prepared by the Public Relations departments of corporations and other organisations in order to communicate information to the media. They are designed to arouse media interest by presenting interesting and original information that can be used in an article or a radio or television report. Ideally, the press release can be included in a publication or report with only a minimum of editing. Most press releases are of two basic types.

1. Those that inform people about changes ( new products, company results, forthcoming events, etc)
2. Those that try to influence people to adopt a particular point of view(reports, speeches, negotiations, etc)

Press releases are generally  aimed at two types of audience :

1. Customers – interested in  customer benefits
2. Investors – interested in seeing the progress of the company and well-written document which looks professional.

Press releases are rarely longer than two pages and they follow a standard format