An effective proposal will include three main messages :
We can match your needs as defined by you ( Compliance )
We have the competence to deliver ( Capabilities )
We will give you what you want, plus maybe a little more, at a fair price. ( Value )
Read the extract from a short proposal below and decide whether it contains examples of these three messages
PROPOSAL
From: Custom Computing
To: Big Fridge Manufacturing Corporation
38.....1 – Key goals
Big Fridge is considering an upgrade of its ERP (Enterprise Resource Planning) software to allow it to expand its manufacturing base in Eastern Europe. Big Fridge wants to know what options are available, and in particular how it is possible to customise a standard ERP package.
38...1 – Custom Computing: special expertise
Custom Computing has extensive experience in installing, upgrading and customizing ERP software – a list of recent projects is included in the Appendix.
We have particular expertise in the domestic appliances sector and recently carried out a similar project for Quality Cookers. A follow-up survey at Quality Cookers indicated that the average manager saved 5 hours per week as a result of the new ERP system and that the system paid for itself within six months as a result of improved productivity.
38...2 – Action plan and deliverables
‘We propose that Custom Computing works closely with the IT department and· senior management of Big Fridge for a two-week period, to analyze the options and costs of any upgrade process.
We will assign our Senior Systems Analyst, Dr Klaus Mueller, one of the leading professionals in his field to this project. His CV is included in the Appendix,
At the end of the two-week period, we will deliver a report to Big Fridge with our recommendations and full costings.
38...3 – Conclusion
Big Fridge is in a position where it can make significant advances in both productivity and profitability as a result of investments in ERP software. These investments will position Big Fridge as a leading player in the white goods industry,
We recommend that Big Fridge choose Customer Computing to carry out the initial evaluation of the options available. Our track record shows that we are ideally placed to provide Big Fridge with this analysis.
Should Big Fridge decide to go ahead with any upgrade solution, Custom Computing will be delighted to put in a further proposal to carry out the work
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